The Kharé Communications team worked with Innovative Fitness to create dynamic 15-second promos that would air on national television! Our production crew went into the brand new IF facility in downtown Vancouver to capture their signature brand of personal training and exclusive gym membership. We were given the creative freedom to really let ourselves take on these videos full-force, and we think the results speak for themselves.
These promotional videos played during the NHL playoffs, opening up Innovative Fitness' messaging to a huge audience! You can watch the first two in the series below; We started with two scenarios focusing on different clientele that would choose to workout at an IF facility.
IF Promo #1
IF Promo #2
The team at Innovative Fitness was a true pleasure to work with. Everything from our storyboarding sessions, production planning, casting and video production was a smooth process that always left us excited for what was next! We have big things planned and more content is currently in production for IF, so stay tuned.